For each publisher, the Click URL and Postback URL as well as the relevant URL parameters are configured through Minimob’s user interface.
In order for Minimob to properly keep track of clicks and conversions, the necessary settings for the Click URL are preconfigured by default. However, you can customize the Click URL to better suit your needs.
If you do not have a tracking platform, you do not have to specify a Postback URL. In this case, you can use Minimob as reporting interface.
If you have your own tracking platform which you’d prefer to use for tracking purposes, you need to define and configure accordingly the Postback URL, so that Minimob can fire back to you the installs/conversions.