minimob is a mobile advertising platform for running performance-based campaigns. Bearing a twofold approach towards both the supply and the demand side, the platform accommodates two self-service tools: ‘offervault’ and ‘Advertiser’s UI’ respectively.
‘offervault’ is an online marketplace within minimob through which Publishers and Ad Networks can check for available offers from advertisers, assess payouts, available GEOs, volume CAPs – and then select any offer that can help them to monetize their traffic.
‘Advertisers UI’ enables Advertisers to set up campaigns in minimob, monitor campaign performance and manage budgets, so that they can massively reach and acquire users while keeping the advertising spending as low as possible.