Traffic can be distinguished to Incentivized (audience is rewarded for engaging with the offer) and Non-incentivized (audience is not rewarded for engaging with the offer). Depending on the advertiser’s acquisition strategy, restrictions may apply to the traffic type that an offer is allowed to run. The traffic type of an offer in minimob can be one of the following options:
• Incentivized: offer is allowed to run only on Incentivized traffic
• Non-Incentivized: offer is allowed to run only on Non-incentivized traffic
• Both: offer is explicitly allowed to run on both Incentivized and Non-Incentivized traffic