Minimob is a mobile advertising platform for running performance-based campaigns. Bearing a twofold approach towards both the supply and the demand side, the platform accommodates self-service tools that generate value for Advertisers, Publishers and Developers.
The ‘ADVERTISE’ dashboard enables Advertisers to set up campaigns in Minimob, monitor campaign performance and manage budgets, so that they can massively reach and acquire users while keeping the advertising spending as low as possible.
Under the ‘MONETIZE’ dashboard, ‘API OFFERS’ is an online marketplace within Minimob through which Publishers and Ad Networks can find offers sourced from top-rated advertising partners, assess them (e.g. their payouts, available GEOs, volume CAPs, etc.) and then select the most suitable ones for monetizing their traffic.
Monetization opportunities for app Owners and Developers are provided at the ‘VIDEO ADS’ section, which enables them to display video ads through their apps.