What traffic types are supported

Traffic can be distinguished to Incentivized (audience is rewarded for engaging with the ad) and Non-incentivized (audience is not rewarded for engaging with the ad). Depending on the advertiser’s acquisition strategy, restrictions may apply to the traffic type that an ad is allowed to run. Minimob provides for the following cases:

  • Incentivized: ad is allowed to run only on Incentivized traffic
  • Non-Incentivized: ad is allowed to run only on Non-incentivized traffic
  • Both: ad is explicitly allowed to run on both Incentivized and Non-Incentivized traffic

 

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