How do conversions get tracked

minimob employs postback tracking (or “server-side tracking” as it is also commonly referred to) for keeping track of conversions.
When a publisher serves an offer, the Click URL contains parameters that identify each individual click action as well as the particular offer and the particular partner.
minimob stores this information and uses it to correlate a conversion of the offer with the corresponding user transaction that was achieved through this publisher.
In this way, each conversion can be specifically tracked and credited to the corresponding publisher.

 

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